Why Japanese Permanent Hair Straightening Treatment Is the Safest & Most Reliable Choice

Christian B Toth
Sep 30
2 min read

Updated: Oct 4

For over 25 years, I have specialised exclusively in Japanese Permanent Hair

Straightening — also known as Thermal Reconditioning — working daily with clients who want sleek, shiny, and perfectly straight hair that lasts. As one of the first professionals to introduce this revolutionary method to the UK and Europe, I’ve seen countless hair transformations and can say with certainty: when performed with the right products and expertise, Japanese Hair Straightening delivers guaranteed results — safely, every time.

Japanese Permanent Hair Straightening Treatment by Christian B Toth

The Science of Japanese Hair Straightening

Unlike temporary smoothing treatments, Japanese Hair Straightening works by permanently restructuring the internal bonds of the hair. Using advanced technology developed in Japan by Paimore Co., the process straightens the hair at its core — leaving it silky, smooth, and resistant to humidity. The results are not only natural-looking but also permanent; only the new hair growth will need touch-ups.

Safe for Clients & Stylists

One of the most important advantages of Japanese Hair Straightening is safety.

Paimore products contain no formaldehyde or harsh toxins.
Treatments are safe for both the client and the stylist performing them.
There are no dangerous fumes, no irritation, and no long-term health concerns.

This makes it a treatment you can trust — both for your own health and for your stylist’s working environment.

Brazilian Blow Dry vs. Japanese Hair Straightening

Many clients ask me about the difference between Brazilian Blow Dry (Keratin treatments) and Japanese Hair Straightening. Here’s the truth:

Brazilian Blow Dry (Keratin):
- Semi-permanent smoothing (washes out in 2–4 months).
- Relies on coatings that wear off.
- Many keratin products — even those labeled "formaldehyde-free" — release formaldehyde gas when heat is applied. This is a serious health concern for both clients and stylists.
- Results are temporary, and frizz can return quickly.
Japanese Hair Straightening (Paimore):
- Permanent results (treated hair stays straight until it grows out).
- Safe, innovative formulas with no formaldehyde.
- Hair remains glossy, smooth, and manageable for months without effort.
- Every treatment is customised to the client’s hair type — fine, coarse, coloured, or resistant.

Why Choose My Expertise

As someone who has performed this treatment daily for more than two decades, I customise every formula and technique to match the client’s unique hair needs. This is not a one-size-fits-all service — it is precision work that requires deep expertise.

My clients trust me not only because of the results but also because they know they are in safe hands. With Japanese Hair Straightening, you can enjoy beautiful, manageable hair without compromising your health.